New Guidelines for Prevention of Misleading Environmental Claims

Recently, the Central Consumer Protection Authority (CCPA) has issued guidelines for the Prevention and Regulation of Greenwashing and Misleading Environmental Claims.

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► Key Features of the Guidelines

• Objective: The guidelines aimed to address the issue of greenwashing and misleading environmental claims.
• Clear Definition: The guideline defines terms associated with greenwashing and environmental claims.
• Transparency: Specific environmental claims must be supported by disclosure about credible certification, and reliable scientific evidence.
• The use of misleading terms such as "eco-friendly," "green," and "sustainable" without proper disclosure is prohibited.
• Adequate disclosures on claims are essential for environmental claims such as ‘natural’;’ organic’;’ pure’